Rygaards is a Christian/Catholic school, founded in 1909 by the Assumption sisters. The school has strong ecumenical traditions and welcomes applicants who are interested in actively supporting Christian values. The school has a Danish and an International English-speaking school each teaching its separate curriculum.
The Communications Officer will mainly support the leadership team of the school. The post holder will report directly to the Principal.
Applicants should be fluent in English and Danish and native speakers of one of the languages. They should have a University degree or equivalent and a minimum of one year’s experience in a communications-related role. They should also have strong writing, editing and proofing skills in both languages.
The main role of the Communications Officer is to improve communication with all stake holders and the local community at large. It requires a wide range of skills and expertise and an energetic, creative, open-minded and innovative approach. The role is busy, interesting and varied, with a range of responsibilities and will suit someone with a positive and enthusiastic attitude.
The purpose of the position is to support the Principal in developing and implementing a strong brand and communications strategy.
The Communications Officer should be able to demonstrate most or all of the following skills and qualities:
- An understanding of and empathy with the international schools sector, together with a commitment to the School community, its purpose and future prosperity, and to the development and success of communication in the school
- Accuracy and good attention to detail and the desire and ability to take ownership of his/her tasks, and to see them finished on time and to a high standard
- Very good verbal and writing skills, with the ability to adapt their style to convey the relevant messages accurately and effectively
- An understanding of image, style and branding and a flair for a range of creative and effective design work, from adverts to posters, websites to newsletters and other internal and external printed publications
- An understanding of social media and trends in the communications market, and the need to use this effectively with appropriate standards of style and branding
- Good interpersonal and communications skills and an excellent telephone manner are essential as the post requires close liaison with staff, pupils, parents, press and others
- A high degree of organisational ability; they will need to be versatile, good at working under pressure and prioritising tasks, and be able to cope with competing and changing demands and deadlines
- Excellent IT skills, and a willingness/aptitude to develop these, are essential. In particular knowledge of MS Office is required and existing knowledge of Adobe Creative Suite is beneficial
- An interest in photography, and knowledge of image editing
- Flexibility to work calmly and reliably in a busy office, both in a team and independently, with energy, initiative and cheerful enthusiasm for developing the role and to undertake training as required
Duties and Responsibilities
The Communications Officer will be required to undertake the tasks outlined below, under the direction of the Principal who has overall responsibility for all activities.
- Produce creative and well-written material (and edit copy written by others) for a variety of media such as the website, newsletters, press articles and advertisements and for a variety of the fast-moving social media such as Facebook, Directories and PR
- Help manage the booking of advertisements for local press and magazines and evaluate response
- Ensure good and effective press coverage, including identifying opportunities for stories and events, obtaining feedback about such events from those who have been responsible for them, preparation of press releases, regular liaison with local and national press, and coordination of copy production for marketing supplements etc
- Ensure the School's entry in online and printed school directories is up-to-date and accurate
- Maintain a record of press releases and adverts
Website and Online Media
- Maintain, review and update the School's website with clear, engaging and accessible material that is consistent with the School’s communication and marketing messages
- Ensure the School website is appropriately optimised for high search result rankings
- Effectively use social media as a means of communication, including Twitter, Facebook and LinkedIn and such other tools as may develop
- Monitor the School’s online presence via Google Alerts
- Help prepare and issue an admissions e-newsletter to prospective parents and enquirers
- Develop other aspects of the School’s online marketing where appropriate and keep abreast of digital/electronic initiatives, ensuring that the School capitalises on appropriate opportunities
- Photograph (or arrange someone to photograph) key events in the School’s calendar, including music and drama performances, School trips, Inter-House competitions and sports matches, and liaise with pupils and staff to gather the relevant details for the website, School newsletter, press releases and other promotional material
- Maintain and expand the photographic library, for promotional use
- Produce photos to sizes and formats as required
- Investigate the use of film to promote the School on the website or via other means
- Assist with designing (and editing) the termly newsletter, obtaining the material needed from the staff responsible to ensure that a complete record of the term is covered
- Assist with the production of other publications
- Assist with promotional materials such as advertisements, flyers and newsletters for external audiences.
- Create publicity material for internal events such as drama and music programmes and posters
- Provide internal marketing assistance including liaison with staff and preparation of notice board displays and newsletters
- Liaise with external printers to manage the production process and ensure that material is produced on time and to a high quality
- Assist with any market research undertaken.
- Assist in planning, implementing and evaluation of other marketing initiatives and contribute to the on-going process of developing the School’s marketing strategy
- Carry out other relevant duties as directed by the Principal.
- This is not an exhaustive list and in a rapidly changing world, particularly in communications and the media, there will be variations in these duties and responsibilities.
Hours of Work
This is a full time appointment. A flexible attitude to working hours is necessary as the post holder will be required to work in the evenings or at the weekends, when the pressure of work necessitates it and for events such as open mornings or music, art and drama performances. The Communications Officer will usually need to attend such events to photograph and to document them for the website or a newsletter.
We shadow the Danish State wage agreements.
Applications, including a cover letter and CV, should be addressed to the Principal, Charles Dalton and sent by e-mail to firstname.lastname@example.org. Information about the school can be obtained from our website www.rygaards.com