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Head of Social Marketing

Are you passionate about social media, digital marketing, consumer engagement, and team management? And do you want to join an amazing journey for the world's biggest jewelry company? Then you might be Pandora's new Head of Social Marketing!

Job Description 

The Social Marketing team is responsible for developing and executing Pandora’s Social Media channel and content strategy. You will play a key role in strengthen our Social Media performance, and optimize experiences within the overall consumer journey together with the team. This includes connecting the Social Marketing strategy with the overall corporate and marketing strategy, be at the forefront of consumer needs and business potential within Social Marketing, and ensure governance and great cooperation with Pandora’s +100 local markets.

Your areas of responsibilities

As Head of Social Marketing, you will first and foremost be responsible for leading your team to succeed in our ongoing Social Marketing efforts. You will stay ahead of the ‘social game’, drive stakeholder management and performance tracking, and seek out new opportunities for succeeding. You will also play an active part in creating coherence between Social Marketing and other functions within Global Office such as Brand Design, Brand Marketing, IT and Ecommerce as well as educating our organization on relevant areas within Social Media, to improve content production and overall performance.

In this position you can expect to further elevate the following job assignments:

  • Program management of social initiatives and prioritization of tasks within the team.
  • Social strategy development, including definition of relevant work processes and governance.
  • Social performance/KPIs.
  • Overall channel partnership responsibility.
  • Strategy on collaborations, events & influencers, with PR.
  • Campaign launches, social strategy/concepts.

What is needed to succeed:

  • Min. 5 years of experience with developing Social Media strategies and experiences within paid, owned and earned on global or regional level.
  • Min. 10 years of broader experience within (Digital) Marketing, from international matrix organization preferred.
  • Strong knowledge in what it takes to develop social-first experiences.
  • Strategic experience with main social channels: Facebook, Instagram, Pinterest, Snapchat, YouTube, WhatsApp.
  • Knowledge of tools such as Facebook Business Manager, Sprinklr, Socialbakers, Smartly, Adobe, Google analytics etc.
  • Experience with operating in a business with many stakeholders and a high degree of x-functional work
  • People management experience.
  • Degree in a marketing or business.

Your personal qualifications make a difference:

You might be the person we are looking for if you are a passionate, smart and outgoing team player, with a great love for social media! You are familiar with working in a fast paced environment, and used to meeting tight deadlines. You have a good overview, and you are exceptionally organized, structured and adaptable within a dynamic team. You are flexible and have a positive attitude to problem solving, combined with great execution skills, as well as a being an openminded person who can communicate and work across all levels of the organization.

Your new team

Pandora is a company with a big heart that takes great pride in treating our people well. You will be part of an exciting business area and work in an international hub of can-do spirited, passionate and performance-driven people. We are a busy Digital Marketing organization of 16 people, with the Social Marketing team consisting of 6 people, who work closely together, help each other out and appreciate an informal and humorous tone. Our team works very close with other departments and local markets, ensuring coherence between PR, Media, off- and online marketing, ecommerce and in-store consumer activation.

Additional information

Start date: As soon as possible
Deadline: 10-11-2019.
This role is based in the Pandora Global Office in Copenhagen, Denmark.

Did we get your attention?

We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact:

Beth Butda
Recruiter, Global HR Office
+45 27889062

If you see yourself in the position and would like to become a part of the Pandora’s future please click on "Apply online".

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site

Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Beside from our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 26,000 people worldwide of whom more than 11,500 are located in Thailand, where the Company manufactures its jewellery. Pandora is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018, Pandora’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).
See all our products and collections on

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